Our story

We want to transform the way we experience South Asian fashion, providing convenient access to preloved clothing and minimizing the necessity of ownership. It's a win-win for people and the planet. We're dedicated to celebrating tradition, embracing sustainability, and fostering a community that cherishes preloved clothing.

"Every time you spend money, you're casting a vote for the kind of world you want."

-- Anna Lappé

Women wearing preloved Indian and South Asian clothing

Our Beginnings

PurvX came to life from a relatable frustration. We've all been there – wanting to embrace South Asian fashion but realizing those stunning pieces often get worn only once and then stashed away.

The "aha" moment arrived when we saw the potential in those seldom-worn treasures. That's when PurvX was born – a solution to unlock the value of preloved South Asian attire while promoting sustainable choices.

Driven by our shared experiences, we embarked on a journey to transform closets and embrace a circular approach to fashion. From those initial frustrations, PurvX blossomed, and we're excited to have you join us in shaping this meaningful change.

On a mission to transform South Asian fashion habits.

In a world where South Asian fashion is about more than ownership, PurvX envisions accessibility and style. It's a realm where clothing builds connections, not just consumption.

Every choice becomes a nod to sustainability. Embracing preloved pieces is a tribute to their journeys and the stories they embody.

PurvX is turning this vision into a reality, reshaping fashion's impact one garment at a time. Join us in weaving a world where fashion echoes stories, unites us all, and leaves a positive footprint on the shared planet we call home.


Purvx - part of Microsoft for Startups Founders Hub

Purvx is part of Microsoft for Startups Founders Hub.

At PurvX, we contribute 0.1% of our revenue to carbon removal

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